Spreading Joy and Invigorating Lives
Hello, Prima Friends and Producing Partners!
Wow - The new year is off and running. Before we get too far, here’s some reflections on your investment in Prima that made November-December 2024 invigorating!
Illumination has become a cherished part of the holiday season at Prima, filling hearts with warmth, connection, and inspiration. This candlelit, immersive experience reaches more people each year, reflecting our shared desire to invigorate lives through fresh theatrical experiences.
Over the past three years, Illumination has grown its impact tremendously:
Attendance has increased by over 80% since 2022, with more first-time attendees discovering the magic this year then ever.
Nearly half of the 2024 audience were returning patrons, showing deepening connections and loyalty to Prima’s meaningful offerings.
The Impact of Illumination
The heart of Illumination is in the stories of those it touches:
A newlywed couple in their 90s, celebrating their first Christmas concert together, shared how it brought light to their first holiday season as a couple.
More than 200 seniors from retirement communities, including memory care residents and those with physical disabilities, attended. For many, it was a rare and uplifting outing that reawakened their joy.
One delighted attendee said, "Thank you for including me in that upbeat, quality, and emotional experience… I just adored being part of such an immersive and soulful experience."
Other reflections highlight the welcoming atmosphere and magic of the show:
“Very friendly greeters. Beautiful set and lighting. Excellent singers and instrumentalists.” – Stock Weinstock
“…It felt very personal, loved the setting." – Nilda Santiago
Carrying the Joy Forward with Charlie Brown
The need for connection with others and experiences of joy — that need didn’t stop at the holidays. You're a Good Man, Charlie Brown is up next, celebrating the heart and humor of the beloved Peanuts gang. This show invites all generations to embrace the simple beauty of friendship, resilience, and life’s little moments. The show opens on February 7th.
Whether you’re bringing family, reconnecting with old friends, or creating new memories, this production is for everyone. Reach out to those you love — invite your kids, parents, and neighbors — to share in the laughter, music, and connection this spring. Purchase tickets here or redeem donor benefit tickets here.
Here’s a look at the set rendering!
The Heart of Prima Theatre
The meaningful moments in life are the ones we share with those who matter most. Productions like Illumination and Charlie Brown embody that belief, creating exciting experiences that bring people together.
Your support makes this possible. Thank you for helping us spread joy, beauty, and connection to so many. Together, we’re helping make life sing.
With heartfelt gratitude,
Mitch Nugent