Support

Exciting concerts. Bold theater.

High-energy, intimate experiences that fuel Lancaster’s creative pulse.

Woman of color on stage portraying Dorothy in "Off the Yellow Brick Road", arms outstretched, wearing a checkered dress and headband, with stage lights in the background.

Charitably invest in bold experiences that invigorate lives.

Amplify

YOUR BRAND

Energize

THE COMMUNITY

Fresh theatrical experiences at Lancaster's most immersive venue are invigorating lives. Your support drives this mission while unlocking exclusive perks.

Prima is a vital force — it’s dynamic programming energizes our community, and positions companies to attract exceptional talent.
— Salena Coachman: VP of Talent Sustainability and Talent Acquisition, Armstrong World Industries
I have personally witnessed the impact of my contributions to Prima, which create meaningful experiences for my family.
— Hunter Johnson: CEO, TONO Group
Cultural vitality fuels a region’s economic success — and Prima is a game-changer for driving Lancaster forward.
— Heather Valudes: President & CEO, Lancaster Chamber

WAYS TO SUPPORT

Season Sponsorships:

YOU BRAND, CENTER STAGE, ALL YEAR.

Benefits include:

  • Curated VIP Access

  • Unrivaled Marketing Exposure

  • Lasting Community Impact

Explore a custom benefits package from 25k+.

Connect at: tessa@primatheatre.org or (717) 327-5124

Show Sponsorships:

BE ICONIC - Your brand at the center of an unforgettable production run and every conversation it sparks

Benefits include:

  • Event Presence

  • VIP Access

  • Community Impact

Explore a custom benefits package from 5k+.

Connect at: tessa@primatheatre.org or (717) 327-5124

Group of five people at a Prima VIP event holding champagne glasses, with colorful lights in the background.

ways to support

Individual Giving: The Producer’s Circle

Elevated Access. Inspired Impact.

Joining The Producer’s Circle isn’t just about personally supporting Prima — It’s the thrill of slipping past the velvet rope, knowing before anyone else, and being part of something only a select few truly understand. The Producer’s Circle gives you first-class access to experiences that electrify the senses and make life sing.

When you join, you don’t just watch the magic — you make it happen.

  • You fuel groundbreaking performances that bring our community to life.

  • You share unforgettable moments with people who matter to you — and joined by artists, visionaries, and changemakers shaping the community.

  • You ensure Lancaster’s cultural scene remains fresh, vibrant, and extraordinary.

  • You unlock a world of unparalleled VIP benefits—from the best seats in the house to champagne toasts with the artists.

This is your invitation. Step into the Producer’s Circle.

ways to support

The Arts in Action:

Invigorating Lives through Community Impact Initiatives

NextGen:

Empowering Our Community’s Youth

Prima’s NextGen program offers hands-on internships in production, marketing, and project management, providing young people with practical skills that apply both within and outside of the arts. Through mentorship and partnerships with local professionals, students gain valuable industry connections and transferable skills, preparing them for success in a wide range of careers.

Creative Current:

Arts Access Unleashed

Creative Current is a transformative initiative designed to break down financial, logistical, and systemic barriers that keep people from experiencing the joy, wonder, and connection that the arts inspire. Recognized and studied by the Commonwealth of Pennsylvania as an innovative model, this program partners with community organizations to serve underserved rural and urban youth, low-income families, resettled refugees, individuals experiencing homelessness, and those with physical or mental disabilities.

Participants gain access to performance tickets, post-show Q&A sessions with creative leaders, and future opportunities such as community engagement workshops and workforce training in hospitality and venue preparation.

A cornerstone of this initiative is The GreatList, a simple, dignified solution that breaks financial barriers and ensures that anyone can access subsidized tickets discreetly via text message—because everyone deserves creative inspiration.

Beloved Community Project:

Expanding Opportunities for Creatives

The Beloved Community Project offers mentorship in leadership, business strategies, and artistic development. Emerging underserved and diverse talent receive the tools they need to grow their careers while bringing fresh, creative perspectives to the stage.

Want to focus your sponsorship impact on a specific community impact initiative? Connect with Tessa Balencic, Prima’s Impact Advancement Director: 717-327-5124, tessa@primatheatre.org.

ways to support

Market Gifts & Legacy Circle

Market Gifts

Consider making tax-advantaged donations to Prima from a donor-advised fund, appreciated stock, or Qualified Charitable Distributions from your IRA

  • Prima Theatre, a nonprofit organization, gratefully accepts gifts from Donor Advised Funds. Kindly authorize your fund manager to release your name for proper gift recording, and advise them to mail the check to Prima Theatre at 941 Wheatland Ave, Suite A, Lancaster, PA 17603. For any required information or documentation, please contact tessa@primatheatre.org or call (717) 327-5124.

  • Prima Theatre appreciates gifts of stock, offering you additional tax benefits. To notify Prima of your transfer, please contact tessa@primatheatre.org or call (717) 327-5124. You may also instruct your financial planner to contact Prima or provide the following details:

    • Broker: Fidelity

    • DTC #: 0226

    • Account Name: Prima Arts Inc

    • Account #: 39900001658294371

  • Individuals aged 70½ or older may transfer up to $100,000 annually from their IRA, Inherited IRA, SEP IRA, or SIMPLE IRA directly to charitable organizations. This donation can be recognized as a charitable contribution. If you're considering this option, please ensure the direct distribution from your IRA custodian by check to Prima Arts Inc. For more details, kindly contact your IRA administrator or financial advisor.

Legacy Circle

Ensure your lasting impact on future generations by joining the LEGACY CIRCLE, a visionary group of people who are embracing Legacy Giving with Prima Theatre.

By including Prima in your estate plan, whether through your trust or will, you guarantee Prima’s enduring role as a cornerstone of local culture, leaving behind a profound personal legacy. Your generosity today not only sustains Prima Theatre but also nurtures its growth for the enjoyment of future artists and audiences alike.

Designating Prima as a beneficiary can be seamlessly integrated into various financial instruments, including your will, trust, retirement plan, life insurance policy, or commercial annuity.

  • For personalized guidance, consult with your financial advisor or IRA administrator.

    Crafting a plan to benefit Prima is straightforward.

    Please complete this form.

    Additionally, below is a template for incorporating a bequest in your will or trust:

    “I, [Your Name], bequeath [specify either a dollar amount or a percentage of your residuary estate] to Prima Arts Inc, 941 Wheatland Avenue, Suite A, Lancaster, PA 17603, Tax ID#27-3111556”

    As a member of Prima’s exclusive Legacy Circle, the organization will gratefully acknowledge your planned gifts with special recognition and lifelong benefits. For further details, connect with tessa@primatheatre.org or call (717) 327-5124.

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